Now, onto Key Results. This is where things get real. Key Results are the concrete, measurable outcomes that tell you if you've nailed your objective. Here's how to craft them:
1. Keep it crystal clear: No ambiguity allowed. Everyone should know exactly what's being measured.
2. Make it measurable: If you can't measure it, it's not a Key Result. Period.
3. Set a timeframe: Like objectives, Key Results need deadlines to create focus.
4. Strike a balance: Aim for challenging but achievable. Too easy is boring, too hard is demoralizing.
5. Focus on outcomes, not activities: Measure what matters, not just what's easy to track.